Shopping the Modern Antiquarian is like taking a well-curated trip back through time. The site, founded by publishing veteran Margaret Schwartz, features a multitude of beautiful products steeped in history, from a 19th-century French wooden bench to a 20th-century black glass cocktail table. But hidden among the vintage wares is a very modern secret. A casual shopper, upon clicking on, say, this hand-painted Tibetan cabinet, can peruse a 135-word product description of the item’s “hand-painted details,” “rich and deep red background” and “unusual hinges” that bring a “touch of originality and authenticity to the piece.”